Google Ads Performance
| Campaign | Spend | Impressions | Clicks | Leads | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|
| Search | Plumbing Services | $324.29 | 2,522 | 73 | 1 | 2.89% | $4.44 | $324.29 |
| Search | Water Heater Services | $153.33 | 782 | 20 | 0 | 2.56% | $7.67 | - |
| Call Only | Bathroom & Kitchen | $75.40 | 648 | 18 | 0 | 2.78% | $4.19 | - |
| Water Heaters & Specialty | $70.96 | 150 | 9 | 0 | 6% | $7.88 | - |
| Search | Water Treatment & Pipes | $13.46 | 19 | 2 | 0 | 10.53% | $6.73 | - |
| Search | General Plumbing | $6.99 | 21 | 1 | 0 | 4.76% | $6.99 | - |
Meta Ads Performance
| Campaign | Spend | Impressions | Clicks | Leads | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|
| Leads Campaign | General | $1,207.93 | 33,672 | 494 | 34 | 1.47% | $2.45 | $35.53 |
| Call Campaign | $925.30 | 95,112 | 870 | 0 | 0.91% | $1.06 | - |
Website Development
Lead Nurture Workflow
Automated lead nurture system built in GoHighLevel. When a Meta lead comes in, they are automatically enrolled in an SMS and email sequence to increase contact rates and drive conversions.
Email Lead Nurture Sequence
Two-step automated email sequence that engages new leads with a professional introduction and follow-up to build trust and encourage them to reach out.
SMS Lead Nurture
Two-step automated SMS sequence sent to new leads. First message follows up immediately after form submission, second message reminds them of available services and encourages contact.
Social Media Planner
Content calendar with scheduled and in-review posts. Multiple posts are queued and awaiting client approval before publishing.
Toll Free Number
Dedicated toll-free tracking number configured in GoHighLevel for call tracking and lead attribution.
What We Built & Delivered
- Built website demo: Above and Below Plumbing
- Fixed contact forms, improved mobile responsiveness, optimized page speed, CTAs
- Fixed contact form on old website; added drainage solutions update
- Created Search | Plumbing Services and Search | Water Heater Services campaigns
- Paused Call Only campaigns to consolidate budget
- Added Google Maps Location Sync asset
- Negative keyword hygiene ongoing (blocked DIY queries, competitors, irrelevant terms)
- Google Tag added for conversion tracking
- Looker Studio report created
- Launched Leads Campaign | General and Call Campaign
- Launched "New Leads Ad - Address Q" creative
- Budget consolidated into top performers
- Meta Pixel set up; lead form submissions routed to CRM via Zapier
- Built lead nurture workflow: New contact → SMS (2 min) → Email (day 3) → SMS (day 8) → Email (day 10)
- Purchased & verified toll-free numbers (primary + secondary)
- Integrated ServiceTitan with Zapier → Melleka App sync
- Website contact form connected to CRM via Zapier
- Meta lead Zapier zap firing confirmed (screenshot verified)
- Set up Instagram, Facebook pages
- Posting ongoing with brand guidelines (blue polo workers, logo on every slide)
- UGC scripts written (4 options for landlords, homeowners, etc.)