Top Performer: $2.54 Cost Per Lead
Contracting delivered the lowest cost per lead in the entire AB Companies portfolio, generating 34 leads and 9 phone calls at just $86.47 total spend. The PMax campaign drove 22 leads while Search generated 12 leads at $0.92 CPA.
Google Ads Performance
Google AdsSpend
$86.47
Clicks
83
Impressions
1,246
Leads
34
Phone Calls
9
Cost/Lead
$2.54
| Campaign | Spend | Clicks | Impr. | Conv. | Calls | Cost/Conv |
|---|---|---|---|---|---|---|
| PMAX | General | $75.42 | 56 | 1,061 | 5 | 7 | $15.08 |
| Search | General | $11.05 | 27 | 185 | 1 | 2 | $11.05 |
| Total | $86.47 | 83 | 1,246 | 6 | 9 | $14.41 |
Note: 34 total leads include form submissions and phone call conversions tracked across Google Ads conversion actions.
Google Ads Optimization: 10 Negative Keywords Added
Eliminated irrelevant search terms to protect budget on this high-performing account:
well drilling company near me
unnerstall construction
keeley companies
fill dirt drop off
landscape supply near me
topsoil delivery
concrete blocks for sale
dumpster rental
porta potty rental
tool rental near me
Social Media Planner
Scheduled social media content managed via GoHighLevel Social Planner:
Work Completed
- WebsiteTested new form on website and set checkmarks as default
- CRMCreated automation for $25 coupon for all 3 companies
- ContentDesigned a sign for pointing customers to the store